Network Your Way To Success

One of the best ways to get business when you are just starting out is by networking. That’s right calling people up after you met them at a function or meeting. Get involved with your local chamber of commerce, service club, sports association, or church group and start looking for what are called COI’s, Center of Influence. These are the people that make things happen.

When you connect with the right people they can connect you with the right people. What you are looking for is massive exposure. People who can connect you with at least ten other people and these ten can connect you with ten more. By now you can see that you have been exposed to 10x10, which are one thousand people.

The key is to make sure that you have a clear and concise image of exactly what your perfect client is. Make a complete profile of them, what they do, how much they make, what they drive, what their hobbies are and go after them. No sense wasting your time smoozing with people whom you don’t want to do business with.

Go to where these people are and once you meet them, follow up with them, and call them. Look for people who you would like as friends and develop relationships with them. Start by picking the right accountant and lawyer, these are the ones who are dealing with the type of clients who you would like to be dealing with and through them you can arrange introductions.

How do you follow up? Send them or email them articles that may help them with their business, a new slant on their hobby, something that may be of interest to them, or ideas on how to get more clients. By being interested in them, they will help to promote you. But you first need to connect and then follow up with a CALL.

Remember, word of mouth is very potent and valuable. Best of all it is free! There can be nothing better for your business than an excellent referral – it speaks volumes about you in a way that you could never do.

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