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           Life isn't about finding yourself. Life is about Creating Yourself                         - George Bernard Shaw

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Capital is Critical in Start-up

One area that is sadly overlooked when starting a business is start-up capital. Start-up capital is the amount that you need to have before you open your doors. This is the money set aside in the bank that will carry you through the lean months so that you can pay your fixed expenses, variable costs, and your salary.

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Successful management skills what you need to know   

Have you ever wondered what made a good manager or a lousy one. I’m sure you are like me and have had both. Now you are getting promoted, starting your own company, or already have a company and are THAT manager. What successful management skills do you need to lead, motivate, and inspire?

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Pricing For Photographers

 

So far, you have put everything into getting the prospective client into a meeting with you, now what? 

They are all excited about what you can do, but here is the BIG question – “What Do You Charge or How much does it cost?” 

This is probably one of the most difficult aspects for any business, how you price your art. Yes I said ART. You are not selling just a piece of paper or your time. Anyone can give you time and a piece of paper, but not everyone can create a fabulous photographic piece of art.

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The Magic of Clarity

 

Visibility ZERO! Yup, there I was on top of Sunshine Mountain in Banff Alberta and visibility was zero. I had a friend with me from Massachusetts who had never been there before and was not a particularly good skier. What now?

This could be a dangerous situation, there is a disease called Hausler’s Disease, where movement combined with lack of visual data causes total disorientation in your mind. So, what do you do? What did I do? First and foremost, I made sure that we always stayed together. The last thing you want to happen is that you lose somebody. This is so very important in business – YOUR business. Make sure that everyone involved with you is crystal clear on where you want to go and how you are going to get there. This could be a dangerous situation, there is a disease called Hausler’s Disease, where movement combined with lack of visual data causes total disorientation in your mind. So, what do you do? What did I do? First and foremost, I made sure that we always stayed together. The last thing you want to happen is that you lose somebody. This is so very important in business – YOUR business. Make sure that everyone involved with you is crystal clear on where you want to go and how you are going to get there. Read more here ...

 

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Pricing – How do you Value Yourself Part 2

Immediately it was apparent that they were bleeding cash. They knew it but didn’t know how to fix it. After a few questions, it was crystal clear what had to be done. Get a firm grasp on exactly what the costs were and what category they would be part of revenue, cost of goods sold, and administrative costs. From there we had to:

            1.  Determine how they did their pricing. (It was based on                supposed costs and what the “market” would bear, in other               words, they checked out the competition.)

            2. Look at ways to reduce costs and slash things that                        weren’t needed.

            3. Research ways to increase sales as fast as possible.

 

Pricing - How do you Value Yourself Part 1

 

Pricing How do you Value Your Product, Service or Idea

So far, you have put everything into getting the prospective client into a meeting with you.

Now what?

They are all excited about what you can do, but here is the BIG question – “What Do You Charge or How much does it cost?” Read how...

 

Creating a name that sells

There's no one-size-fits-all formula for picking a great business name. The best name depends on a host of considerations -- some as obvious as the kind of business you do, others as unique as your own tastes and style. There are, however, a few guidelines that will steer you in the right direction.Read on...

 

Business Plan Basics

The best way to show bankers, venture capitalists, and angel investors that you are worthy of financial support is to show them a great business plan. Make sure that your plan is clear, focused and realistic. Then show them that you have the tools, talent and team to make it happen. Your business plan is like your calling card, it will get you in the door where you'll have to convince investors and loan officers that you can put your plan into action. Read more...

 

Start my own business? Are you crazy?

We have all heard to same old sage advice; “go to school and get a good education, acquire a respectable job, work hard, earn a steady paycheck, put in your time and receive a nice pension.” Well, that worked once a long time ago, but not so much now. Read on...