Life isn't about finding yourself. Life is about Creating Yourself - George Bernard Shaw




Before we can get into a detailed description of how you are going to market your business, we need to define marketing and advertising. Too many people lump them in the same categories, or interchange them when, in fact, they are two uniquely different entities.


Marketing is the process of teaching consumers why they should choose your product or service over your competitors. If you are not doing that, you are not marketing. It’s that simple! The key is finding the right marketing method and defining the right marketing message to use to educate and influence your consumers.   


Companies make the mistake of thinking that marketing is just “one” thing, but marketing is everything that the consumer encounters when it comes to your business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that you provide. 



Marketing is the business of buying and selling a specified commodity or service. Taking the term a step further, it is the exchange of goods or services for an agreed upon sum of money. What is involved here is the promoting, selling, and distributing of your product or service.


By contrast, advertising is the activity of attracting public attention to a product or service. The actual dictionary definition goes on to say that advertising occurs by means of paid announcements in the print, broadcast, or electronic media. I disagree with the limitations implied here because you can get a lot of advertising that you don’t have to pay for. Let’s just say that letting people know you are in business to provide a service or a product is the job of advertising.


Marketing is often confused with advertising and sales, but it is important to know the key differences. These articles will give you a better understanding of marketing.

Enlightened AIDA Marketing

AIDA = tried but true, the famous formula that makes your ads, your advertising literature, your marketing work.

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Business Cards - Your First Step to Success

Business Cards are one of the most overlooked marketing areas that we have today. My wife and I went to a Mastermind Entrepreneurial Summit this last weekend in Anaheim, California and I was amazed at how many people who attended, who didn’t have a business card. A business card is an integral part of any good marketing plan. For its size and cost, it's probably the most powerful part. Read more here ...

The Psychology of Colour and Your Business

According to Martin Christie of Logo Design, London; “Understanding the psychology of colours is vital to designing an effective logo.” In fact, choosing the right colours for your business and subsequent forms of advertising are essential.  The aesthetic of your product and its labeling can have a huge impact on sales. Read more...